Thursday, September 18, 2008

Negative Campaign Ads

The New York Post falsely claimed that the results of a Wisconsin Advertising Project analysis stating that in a recent week Sen. Barack Obama ran more negative ads than Sen. John McCain "clash with recent media coverage accusing McCain of distorting Obama's record in ads." In fact, the analysis reportedly "do[es]n't measure the veracity of the ads"; rather, in the words of the San Francisco Chronicle's Joe Garofoli, it "define[s] 'negative' as any time you mention the opponent's name." Thus, the analysis did not "clash" with recent media reports noting that McCain's ads distorted Obama's record because it reportedly did not analyze whether the ads contained distortions.


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